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About the Author
Written by Steve Whelan
Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.
Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.
He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.
👉 Learn more about Steve’s coaching journey and philosophy here:
About / My Journey
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My Tennis Coach Academy
Monthly webinars, practice designs, community and modern coach education.
Modern Serve Coaching Course
Learn a representative approach to serve development through ecological dynamics.
Serve Coaching Articles
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Watch On YouTube
Free videos exploring serve development, ecological dynamics and practice design.