Tennis Coach Education That Actually Transfers To Matches
I help tennis coaches design match-representative practices so their players perform under pressure.
Build better players, better programmes and better coaches through modern practice design, ecological dynamics and real-world coach education.
Players can look great in practice and still struggle in matches.
That is not always a player problem. It is often a practice design problem.
When sessions remove opponents, pressure, consequences, decision-making and relevant information, players are not being prepared for the game they actually have to play.
Where research meets real-world tennis coaching.
My Tennis Coaching sits at the intersection of ecological dynamics, practical coaching, coach education and player development. The goal is simple: help coaches understand how learning really happens and design practices that actually transfer.
Research-Led
Grounded in ecological dynamics, constraints-led coaching, affordances and representative learning design.
Coach-Built
Developed through more than two decades of coaching, mentoring, tutoring and testing ideas on court.
Player-Focused
Designed to help players solve problems, adapt under pressure and transfer learning into competition.
A practical framework for tennis practice design.
Practice Design
Create representative learning environments with clear intentions, realistic information and meaningful consequences.
Coach’s Eye
Learn what to observe, when to intervene and how to adapt constraints without over-coaching the player.
Player Review
Help players reflect on decisions, intentions and behaviours so learning becomes more independent and match-ready.
One app. Multiple ways to learn.
The My Tennis Coaching Academy App gives coaches access to courses, presentations, content bundles and Academy membership in one place.
Buy individual courses from £39.99, presentations from £19.99, or join the Academy for £249.97/year and unlock the complete library, monthly expert calls, live meet-ups and the dedicated WhatsApp community.
Courses
Focused coach education courses from £39.99, including serve coaching, doubles, Touch Tennis and more.
Presentations
Conference talks, specialist workshops and coach education presentations from £19.99.
Academy Membership
Unlock everything for £249.97/year, including the full library, expert calls, meet-ups and community support.
Start free, buy a course, join the Academy, or work with me directly.
Academy App
Browse individual courses, presentations, conferences and coaching content bundles.
Explore app →Academy Membership
Unlock everything in the app plus expert calls, live meet-ups and WhatsApp community support.
Join Academy →Go deeper through videos, podcasts and coaching insights.
Explore long-form coaching breakdowns, ecological dynamics discussions, practice design analysis and interviews created for tennis coaches who want to think differently.
Better players. Better programmes. Better coaches.
Explore the My Tennis Coaching Academy App, join the Academy for complete access, or start free with weekly insights from The Coaching Playbook.
