Modern Coaching That Works in the Real World

For tennis coaches ready to simplify session planning, stop second-guessing, and finally see practice transfer to matches.

Feeling stuck in outdated drills, long hours, and slow progress?

The real problem isn’t effort or motivation.... it’s practice design that doesn’t resemble competition.

Discover

Understand why most sessions fail to transfer and how to fix it.

Engage

Design sessions that demand real decisions not rehearsed movements.

Transform

Coach with clarity, confidence, and evidence-based intent.

Your Coaching Hub — All in One Place

Everything you need to coach with clarity, save time, and get better results—without sacrificing your values or sanity.

Learn how skill actually emerges and design sessions that respect it.

Stop planning from scratch. Use match-informed practice designs that adapt to your players.

Think out loud, test ideas, and learn alongside coaches facing the same challenges.

Know what to change mid-session without guessing or over-coaching.

Coach with clarity, confidence, and evidence-based intent.

Steve Whelan and Howard Green sitting at ASICS House of Tennis promoting the My Tennis Coaching Academy

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If you want to understand how I coach — before joining anything — start here.

My Podcast

Steve Whelan pointing at child during tennis podcast about player confidence

Expert interviews, honest insights, and timeless lessons for coaches.

My YouTube

Steve Whelan explains key lessons from 36,000 tennis coaching sessions to help traditional coaches improve results

Real practice footage coaching tips and actual court sessions.

My Blog

Steve Whelan contrasts burnout and balance for tennis coaches in blog about sustainable coaching careers

200+ no-nonsense articles to improve your sessions and retain players.

Watch This First

🟨 Hi, I’m Steve — And I’ve Been Where You Are.

Overloaded. Second-guessing sessions. And searching for a better way to coach.

After 24+ years of coaching, I hit burnout.
I knew something had to change.
That’s when I discovered Ecological Dynamics and the Constraints-Led Approach.

Now, I help coaches modernize their methods, design engaging sessions, and build careers they’re proud of—without sacrificing their time, values, or sanity.

Steve Whelan smiling in ASICS tennis shirt on court background

My Tennis Coaching: Real Coaches, Real Results.

🟡 Trusted by 500+ Coaches Worldwide

Rated 5 out of 5
“This gave me the confidence to change without fearing what parents or clubs would say.”
John
Academy Member
Rated 5 out of 5
“I finally feel part of a community that gets it. No more second-guessing myself.”
Vladi
Academy Member
Rated 5 out of 5
“I used to plan every minute. Now my players learn faster, and I spend less time coaching.”
Nathan
Academy Member

✅ Ready to Coach with More Confidence, Clarity, and Results?

If you’re ready to stop guessing, design sessions with intent, and coach with confidence — the Academy gives you the structure, support, and clarity to do it.

Tennis coaches attending a live workshop presentation led by Steve Whelan
Group of tennis coaches on court at PTR coach development event led by Steve Whelan