My Tennis Coaching Announces Partnership with the British Tennis Coaches Association

My Tennis Coaching has partnered with the British Tennis Coaches Association (BTCA) to enhance coach education and professional development in the UK. This collaboration will offer BTCA members exclusive discounts on workshops, promote membership, and support joint events, aiming to create meaningful, lasting changes in coaching practice.

My Tennis Coaching and British Tennis Coaches Association Announce Strategic Partnership

My Tennis Coaching has today announced a new strategic partnership with the British Tennis Coaches Association (BTCA), aimed at strengthening coach education, increasing access to high-quality professional development, and supporting the growth of the UK coaching community.

The partnership brings together BTCA’s long-standing role as a national coaches’ association with My Tennis Coaching’s evidence-informed approach to practice design, coach development, and applied learning.

As part of the collaboration:

BTCA members will receive exclusive discounts on My Tennis Coaching workshops, courses, and events
BTCA membership and conference opportunities will be promoted through My Tennis Coaching’s UK-based workshops, platforms, and communications
Both organisations will collaborate on events, learning initiatives, and conference support
The partnership will remain non-exclusive, flexible, and coach-focused

The agreement reflects a shared commitment to moving beyond one-off CPD experiences and towards learning formats that support real change in coaching practice.

Quotes

Steve Whelan, Founder of My Tennis Coaching, said:

“This partnership is about doing coach education properly. We know from both research and experience that meaningful change doesn’t come from ticking CPD boxes — it comes from supported learning, reflection, and collaboration. Working alongside the BTCA allows us to reach more coaches while staying honest about what actually improves practice.”

Paul Braithwaite, Chairman of the British Tennis Coaches Association, added:

“The BTCA is committed to providing real value for our members, and this partnership aligns strongly with that aim. My Tennis Coaching brings a modern, evidence-informed perspective that complements our work, and we’re excited to collaborate on initiatives that support coaches at every stage of their development.”

Looking Ahead

The partnership will initially focus on workshop delivery, membership promotion, and conference collaboration, with scope for future joint work in areas such as coach education pathways and junior coach development.

Both organisations see the agreement as a long-term opportunity to strengthen the coaching landscape through cooperation, not competition.

Media Contact:

Steve Whelan

My Tennis Coaching

steve@mytenniscoaching.com

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About the Author

Written by Steve Whelan

Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

👉 Learn more about Steve’s coaching journey and philosophy here:
About / My Journey

My Tennis Coaching Announces Partnership with the British Tennis Coaches Association