Why I Stepped Away from LTA Coach Education

Steve reflects on the challenges of tennis coach education, highlighting systemic issues rather than individual failures. Despite modernizing language, education practices remained outdated, confusing coaches. The author chose to leave the system rather than compromise on effective learning principles, emphasizing the need for structural reform in coach education moving forward.

When modern learning theory meets system inertia

Walking away from something you’ve invested years in is never easy.

For a long time, I believed I could help change tennis coach education from the inside. I delivered qualifications. I ran CPD. I supported coaches. I tried to bridge research and practice in a system that publicly claimed it wanted the same thing.

Eventually, I had to accept a harder truth.

The problem wasn’t individual coaches.
It wasn’t tutors.
It wasn’t even bad intentions.

It was the system itself.

And that is why I stepped away.

This article explains why, drawing directly on my recent reflective case study on coach education reform titled, Mismatch in the System.


The Promise of Modernisation That Never Fully Arrived

On paper, tennis coach education in England looks progressive.

There are references to:

  • player-centred learning
  • decision-making
  • modern skill acquisition
  • non-linear development
  • ecological ideas

Initiatives like LTA Youth appeared to signal a genuine shift toward contemporary learning science.

But beneath the surface, very little changed.

The qualifications that followed remained anchored in:

  • linear skill progression
  • technical demonstration
  • closed drills
  • behaviour control
  • information-processing assumptions

This created a contradiction.

Coaches were told one story in CPD and assessed against a completely different one in qualifications.

The paper describes this as surface adoption without pedagogical integration

The language evolved.
The structure didn’t.


When Assessment Rewards the Opposite of What We Claim to Value

Coach education systems teach coaches what matters through assessment.

In LTA qualifications, coaches were still assessed on:

  • feeding accuracy
  • technical correctness
  • demonstration of “ideal” technique
  • closed-to-open progressions

What they were not assessed on:

  • practice design quality
  • representativeness of learning environments
  • use of constraints
  • adaptability to player behaviour
  • learning emerging through interaction

This matters.

Assessment drives behaviour.

When coaches are rewarded for control, they learn to control.
When they are rewarded for demonstration, they demonstrate.
When exploration is not assessed, it disappears.

My upcoming paper shows how LTA Youth principles were never structurally protected inside the qualification system.

That made reform impossible to sustain.


Mixing Theories That Do Not Belong Together

One of the deepest problems was epistemological confusion.

Coach education materials blended:

  • behaviourism
  • information processing
  • ecological dynamics
  • constraints-led ideas

Often on the same slide.

These theories are not complementary.

Behaviourism seeks to reduce variability.
Ecological dynamics depends on it.

Information processing treats skill as stored and retrieved.
Ecological dynamics treats skill as emergent and adaptive.

You cannot mix oil and water.

Yet coach education attempted to do exactly that.

The result was a “Frankenstein pedagogy” where coaches were left with tools but no coherent understanding of learning.


The Tutor’s Dilemma

As a tutor, I was repeatedly told:
“Keep the theory under the hood.”

That statement alone reveals the problem.

If coaches are not trusted to understand learning, then education becomes compliance. Not development.

External quality assurance focused on:

  • structure
  • clarity
  • adherence to materials

Not once was I assessed on:

The system rewarded delivery fidelity, not pedagogical integrity.

That made meaningful change impossible from within.


Why Staying Would Have Meant Complicity

Eventually, a line had to be drawn.

I could either:

  • continue delivering qualifications that contradicted what we know about learning
  • or step away and build something aligned with evidence, coherence, and honesty

Staying would have meant endorsing a system that:

  • speaks modern language
  • assesses traditional behaviour
  • and quietly absorbs innovation until it disappears

LTA Youth didn’t fail because it was flawed.

It failed because the system was never redesigned to support it.


What This Means for the Future of Coach Education

This isn’t an attack on individuals.

It’s a warning to systems.

If coach education is to evolve, it must:

  • define what learning actually is
  • align theory, assessment, tutor development, and deployment
  • stop treating innovation as content instead of culture
  • protect reform structurally, not symbolically

Until then, well-intentioned frameworks will continue to vanish.

Not because they don’t work.
But because inertia always wins when systems stay the same.

That’s why I stepped away.

And it’s why I’m building something else instead.


If you want coach education that is coherent, evidence-informed, and honest about how humans learn, that work has to happen outside legacy structures.

That’s where my focus is now.

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        About the Author

        Written by Steve Whelan

        Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

        Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

        He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

        👉 Learn more about Steve’s coaching journey and philosophy here:
        About / My Journey

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