Unlock a Smarter Way to Coach

Without guessing session design, over-planning, or relying on drills that don’t show up in matches.

It’s Time to Coach Smarter, Not Harder

The Academy is for coaches ready to:

Stop second-guessing session design and walk on court with clarity

Build practices that actually transfer to matches

Save hours every week planning without lowering standards

Feel confident and respected in their role as a coach

Reconnect with why they started coaching in the first place

Discover a Clear, Proven System

Grounded in Ecological Dynamics and the Constraints-Led Approach, everything inside the Academy is built for the real world of coaching not theory for theory’s sake, not drill libraries, not fluff. This is about helping you design better learning environments, not deliver more instructions.

Create adaptable, match-ready players without over-coaching

Simplify your session planning using clear intentions, not endless drills

Design practices that naturally improve decision-making under pressure

Coach with confidence — even when parents, players, or clubs are watching

What’s Inside the Academy?

✅ No fluff ✅ No one-size-fits-all drills ✅ Just practical tools you can use immediately

On-demand video courses

Understand and apply modern coaching ideas without feeling overwhelmed — focused, practical learning designed for busy coaches.

Practice design templates

Never start session planning from a blank page again. Use adaptable templates that save time and support real match transfer.

Monthly coaching challenges

Stay sharp and engaged without chasing CPD for the sake of it — simple prompts that keep your coaching moving forward.

Private coach community

Connect with coaches who get it. No judgement. No posturing. Just shared learning and honest discussion.

Player reflection tools

Support players to become self-reliant, adaptable decision-makers, not instruction-dependent performers.

CPD & Certification

Recognised learning you can build a career on — grounded in theory, delivered through practice.

MONTHLY COACHING LABS

This is the heart of the Academy.

 

Every month, members receive a complete Coaching Lab designed to reduce planning load and sharpen coaching decisions.

 

Each Lab includes:

A clear coaching theme (e.g. adaptable net skills, pressure handling, attacking space)

Ready-to-use practice designs you can apply immediately

A coach-friendly research breakdown explaining why the practices work

A live meet-up call to adapt the ideas to your environment and players

regular EXPERT GUEST SPEAKERS inc...

Three Options. Total Support

From Drills TO SKILLS Course

Best if you want a taste before committing
$ 59.97 One-time purchase
  • A focused introduction to the Academy approach.
  • Full access to the course
  • Discounted Academy upgrade if you choose to continue
  • Lifetime access

Join MY Academy

⭐ Most coaches choose this option
$ 24
99
Per Month / Billed annually
  • All current and future content
  • All Monthly Coaching Labs
  • Live & recorded content
  • Private community + mentoring
  • New content added every month

Lifetime Academy Membership

One-time purchase. A Lifetime of access to everything
$ 749.91 One-time purchase
  • Lifetime access to everything
  • All current and future content
  • No renewals, no price rises

14 Day No Questions Asked Money Back Guarantee

When you join My Tennis Coaching Academy you are fully protected by our 100% Satisfaction Guarantee. If you don’t feel like you’ve received value and you decide you want to cancel any time within the next 14 days, just let us know and we’ll send you a prompt refund. No hassles, headaches or hoops to jump through.

We’re confident that you’ll find the My Tennis Coaching Academy useful, and we won’t make you beg or invoke any silly rules or conditions – if you’re not satisfied within your first 14 days then we’ll refund you without any fuss.

✅ Not Ready for the Full Academy Yet? Start With a Fast-Track Course

If you’re curious about how our methods work but not quite ready to join the full Academy… You can start with our Drills to Skills: Fast-Track to Match Success certification.

Tennis coaches attending a live workshop presentation led by Steve Whelan
Group of tennis coaches on court at PTR coach development event led by Steve Whelan

Frequently Asked Questions

As a member, you’ll receive unlimited access to our entire catalogue of webinars, masterclasses, and certification courses, plus new content every month. You’ll also gain entry to our library of resources, including eBooks, practice designs, and exclusive member discounts, along with access to a global community of coaches.

Our platform is centered around empowering coaches with evidence-based, player-centered methods that produce real-world results. We focus on flexible, non-linear learning, allowing you to progress at your own pace and tailor your journey to meet your unique coaching needs.

As part of your membership, you can participate in bi-weekly coaching challenges to test your skills and creativity, plus monthly virtual meetups where you can connect with other coaches, share ideas, and get your questions answered in real time.

Yes! As an Academy member, you’ll have unlimited access to all of our current certification courses as well as future certifications. This allows you to choose the courses that fit your coaching style and needs without any additional costs.

You’ll be part of a proactive, empowering community of like-minded coaches who share ideas, offer feedback, and collaborate in our exclusive membership forums. Plus, our team is available to assist you with any questions about courses or content.

We completely understand that committing to a new membership can be a significant decision. Here’s our approach to trials:

  • No Trial Period: Currently, we do not offer a trial period for the academy. The reason behind this is to maintain the exclusivity and integrity of our content. We’ve found that reserving our comprehensive and high-quality resources for fully committed members helps in fostering a more dedicated and engaged community.

  • 14-Day Money-Back Guarantee: While we don’t offer a trial, we do provide a 14-day money-back guarantee. This means you can join the academy, explore the content, and if within the first 14 days you feel it’s not the right fit for you, you can request a full refund.

  • Access to Free Resources: To help you get a sense of what the academy offers, we have a variety of free resources available. These include articles, videos, and webinars that give you a glimpse into the quality and style of our coaching content.

  • Personalized Support: If you have specific questions or concerns about whether the academy is the right fit for you, our team is here to help. You can reach out to us with your queries, and we’ll provide detailed information to assist you in making an informed decision.

We’re committed to ensuring that our members find real value in the academy, and we encourage you to utilize the available resources and support to determine if this is the right step in your coaching journey.

Absolutely! Our academy is recognized by many coaching federations, which acknowledge the value of independent learning. Here’s how it works:

  • Accreditation Points: Many coaching federations, including those in the UK, now accept learning from our academy as part of their continuous professional development (CPD) programs. This means that the time you spend learning with us can contribute towards maintaining your coaching accreditation or license.

  • Points System: In the UK, for instance, you can claim 1 point for every piece of content you engage with in our academy. This system makes it easy for you to accumulate points necessary for your professional development and accreditation requirements.

  • Wide Range of Content: Our academy offers a diverse range of content, including articles, videos, and interactive modules. Each piece of content is designed not only to enhance your coaching skills but also to contribute towards your ongoing professional development.

  • Documentation for Claims: We provide necessary documentation or certificates as proof of your engagement with our content, which you can submit to your respective federation for accreditation points.

  • Stay Updated and Compliant: By participating in our academy, you’re not only enriching your coaching skills but also ensuring that you stay updated and compliant with the requirements of your coaching license or accreditation.

We’re proud to support your continuous professional growth and make it easier for you to meet the requirements set by your coaching federation. If you have any specific questions about claiming accreditation points, feel free to reach out to us for more detailed information.