Dave Earl is an LTA Level 5 Master Club Coach and runs Boom Tennis in Surrey. Away from the tennis court, he co-hosts a podcast with Great Britain player Marcus Willis which draws on his experience before coaching as a producer and writer across newspapers, television, and radio. With over two decades of tennis coaching experience in both the UK and New York, Dave developed a holistic, CLA-based coaching approach through years of experimentation and refinement. He has not only embedded this philosophy throughout his coaching programme, achieving impressive results, but has also aligned his entire business model to reflect it. His inclusive tennis programme offers group lessons from as little as £2 per hour, while simultaneously generating record income and profit for his company. In this session, Dave will share his coaching journey and the impact of adopting this approach, both on and off the court.