The article challenges the conventional belief in tennis coaching that players store techniques for hitting a forehand. It argues that memory is not about retrieval but about re-engagement with the environment, focusing on affordances and invariants. This shift in understanding suggests that coaching should emphasize adaptation and perceptual experience over mechanical repetition.
Memory, Affordances, and the Myth of the Perfect Technique**
One of the most persistent beliefs in tennis coaching is this:
Players store how to hit a forehand.
It sounds sensible. Repeat the movement. Groove the technique. Lock it in. Retrieve it under pressure.
But this belief collapses the moment we look closely at how humans actually remember, perceive, and act.
Recent work on radical embodied memory helps explain why. And it reinforces something ecological approaches have argued for decades:
No forehand is ever stored. And no forehand is ever repeated.
The Problem With “Storing” Technique
Traditional coaching models assume that movements are:
learned
encoded
stored
retrieved
This view treats memory like a filing cabinet and the body like a playback device.
Wilford and Anderson (2025) directly challenge this assumption. They argue that memory is not a stored internal representation, but a relational, embodied capacity that emerges through interaction with the environment.
In other words, we don’t recall movements. We re-engage with situations.
Applied to tennis, this means:
a forehand is not a thing you store
it is a solution you create in the moment
shaped by space, time, pressure, and intention
If memory were stored as a motor program, then forehands would look identical across contexts.
They don’t. And they never have.
What Players Actually Remember: Affordances and Invariants
So if players don’t store a forehand, what do they remember?
They remember affordances and invariants.
Wilford and Anderson (2025) describe memory as the ability to re-attune to meaningful relations between the body and the world. This aligns closely with ecological psychology.
Players remember:
where space tends to open
when balls can be attacked
what information signals pressure
how certain outcomes feel achievable
These are invariants. Stable patterns in a changing world.
The ball speed changes. The bounce changes. The opponent changes. The score changes.
But certain relations remain.
A short ball still affords attack. A late contact still constrains options. A stretched position still invites recovery rather than aggression.
This is what players become attuned to over time.
Not technique. Not positions. But opportunities for action.
Why No Forehand Is Ever the Same
If memory is embodied and relational, then variation is not noise. It is the point.
Every forehand is shaped by:
incoming ball trajectory
player positioning
opponent location
task intention
fatigue
emotion
time pressure
From an ecological perspective, repeating an identical forehand would actually signal poor adaptation.
Wilford and Anderson (2025) emphasise that memory is reconstructive, not reproductive. Each action is newly assembled from past interactions and present constraints.
This explains why:
players “lose” technique under pressure
skills look different across surfaces
improvements don’t follow linear paths
Nothing has been lost. The environment has changed.
And the player is adapting.
Why Technical Storage Models Do More Harm Than Good
This leads to over-instruction and micromanagement.
But if skill is adaptive, not stored, then errors are not breakdowns. They are explorations under constraint.
Wilford and Anderson (2025) warn that representational models of memory encourage coaches to search for internal causes of behaviour, rather than examining the task and environment.
Ecological approaches flip this.
Instead of asking:
“Why did the technique break down?”
We ask:
“What information changed?” “What affordances were available?” “What options did the environment invite?”
This is a fundamentally different coaching lens.
What This Means for Coaching Practice
If we accept that forehands are not stored, then coaching must change.
Gibson, J. J. (1979). The ecological approach to visual perception. Houghton Mifflin.
Davids, K., Button, C., & Bennett, S. J. (2008). Dynamics of skill acquisition: A constraints-led approach. Human Kinetics.
Araújo, D., Davids, K., & Hristovski, R. (2006). The ecological dynamics of decision making in sport. Psychology of Sport and Exercise, 7(6), 653–676. https://doi.org/10.1016/j.psychsport.2006.07.002
Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.
Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.
He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.
👉 Learn more about Steve’s coaching journey and philosophy here: About / My Journey