The Academy is shifting its focus in 2026 from providing more content to fostering a community of practice for coaches. Emphasizing deeper learning, reflection, and collaboration, it aims to develop decision-makers rather than mere recipe-followers. This approach encourages coaches to engage meaningfully and question traditional methods, creating a supportive environment for growth.

Steve reflects on the challenges of tennis coach education, highlighting systemic issues rather than individual failures. Despite modernizing language, education practices remained outdated, confusing coaches. The author chose to leave the system rather than compromise on effective learning principles, emphasizing the need for structural reform in coach education moving forward.

The article challenges the conventional belief in tennis coaching that players store techniques for hitting a forehand. It argues that memory is not about retrieval but about re-engagement with the environment, focusing on affordances and invariants. This shift in understanding suggests that coaching should emphasize adaptation and perceptual experience over mechanical repetition.

This article uses a reflective letter to examine the evolution of coaching beliefs and practices. It highlights the tension between traditional technical instruction and skill transfer through match performance. It provides recommendations for coaches to move beyond imitation, engage in deliberate reflection, and cultivate learning communities to enhance coaching effectiveness.