What I Learned from 36,000 Tennis Lessons

The content outlines crucial lessons learned over 24 years in tennis coaching, emphasizing the need for game-based training, player autonomy, and holistic athlete development. It advises coaches to communicate clearly, prioritize long-term growth, and adapt methods to foster skill transfer. The insights aim to modernize coaching practices for improved player outcomes.

If I could sit down with my younger coaching self, I’d have a lot to say. After 24 years on court, over 36,000 lessons taught, and thousands of players and coaches impacted, I’ve learned some tough, time-saving truths.

This post isn’t about fluff. It’s about the real insights I wish I had when I started — lessons that blend ecological dynamics, nonlinear pedagogy, and practical experience. If you’re a coach stuck in traditional methods, working long hours, and frustrated by a lack of player transfer from practice to matches, this one’s for you.

Let’s dig into 20 lessons that could save you years of trial and error.


1. Ditch the Basket Drills

Players don’t learn skills in a vacuum.
Basket feeding may look tidy, but it doesn’t replicate match conditions. Shift to game-based sessions that create pressure, variability, and real-time decision-making.

2. Find Your Niche

You can’t coach everyone.
Early on, I coached every age and stage. I spread myself thin. Once I specialized in under-10s, I found my voice, confidence, and value — and became the go-to in that space.

3. Tennis Coaching Isn’t Just About Tennis

Players need more than forehands. They need problem-solving, confidence, tactical flexibility, and mindset training. Focus on the whole athlete, not just the technique.

4. Respect Your Time and Charge for It

Burnout is real. I once coached 50+ hours a week and still struggled financially. Raise your rates. Work smarter. Protect your energy so you can coach with quality, not quantity.

5. Development Takes Time

Skill acquisition is not linear.
Forget quick fixes. Whether it takes 4 minutes or 4 years, focus on long-term growth and trust the process.

6. Never Stop Learning

I thought being a Level 4 coach meant I knew it all. I didn’t. Growth happens when you stay curious, observe others, and build your own system by adapting what works.

7. Master the Art of Communication

Big words don’t make you a better coach.
If a 10-year-old doesn’t understand you, that’s your fault. Strip away jargon and focus on clarity.

8. Guide, Don’t Control

Micromanaging players creates dependence. Ask more questions. Create space for players to explore and adapt.

9. Less Talk, More Play

Players don’t learn by listening — they learn by doing.
Design sessions around a single intention and let the activity drive the learning.

10. Coachability > Talent

Some of my most gifted players had poor attitudes. Talent is useless without curiosity, work ethic, and openness to feedback.

11. Predictable Practice = Poor Transfer

Blocked, repetitive drills kill adaptability. Create variable, dynamic environments where players must perceive and act under pressure.

12. Repetition Without Repetition

Stop repeating the same shot 100 times. Tennis is never the same twice. Keep the goal consistent, but change the pathway. Train for flexibility, not perfection.

13. Players Need Ownership

If your players constantly ask, “What should I do?” you’ve created dependence. Shift to asking them questions. Help them see, feel, and solve problems independently.

14. Pressure Must Be Practiced

That brilliant practice player who falls apart in matches? They’ve never been exposed to pressure in training. Add consequences. Simulate the stress of competition.

15. One Focus at a Time

Don’t correct five things at once. It overwhelms players. Let the task do the teaching. Adjust constraints to elicit the solution naturally.

16. More Feedback Isn’t Better

Silence can be golden. Let players process. Reflect. Make mistakes. Constant commentary disrupts learning and self-regulation.

17. Set Meaningful Goals

Ditch outcome goals like “7/10 forehands.” Focus on behavioral intentions: staying calm under stress, adapting to change, staying focused despite distractions.

18. Struggle Is Essential

You’re not a lifeguard. Let players wrestle with the task. Struggle = learning. Step back and let them adapt before you rescue.

19. No More Queues

Lines waste time and kill engagement. Players need reps, not rest. Design sessions that maximize ball touches and decision-making.

20. Let the Player Speak First

Start every reflection with their voice. “What did you notice?” “What might you try next?” Only offer your opinion once they’ve had their say.


Final Thoughts: From Drills to Development

These 20 lessons aren’t just ideas. They’re field-tested truths that reshape how tennis coaching is done — from rigid drills to dynamic skill-building.

Whether you’re a coach trying to modernize your approach or a player looking to become more adaptable, this list is your shortcut to better outcomes.


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If you’re a coach ready to shift from outdated methods to evidence-based coaching that actually transfers to match play — I’ve got resources, frameworks, and a whole community waiting for you.

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        About the Author

        Written by Steve Whelan

        Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

        Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

        He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

        👉 Learn more about Steve’s coaching journey and philosophy here:
        About / My Journey

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