Behind the Scenes: How Our Coaches Transformed Their Careers This Year

My Tennis Coach Academy has facilitated significant transformations in coaching practices over the past year. Coaches like James, Sarah, and Mark have adopted innovative methodologies, enhancing player adaptability, self-reflection, and business strategies. Their success stories illustrate the benefits of modern coaching approaches, encouraging others to join the movement for improvement.

Over the past year, My Tennis Coach Academy has been home to some incredible transformations. Coaches from all backgrounds have embraced modern methodologies, shifted their mindsets, and seen tangible improvements in their careers and player development. Today, we’re taking you behind the scenes to highlight a few standout success stories and the practical changes these coaches made to take their coaching to the next level.

1. From Stagnation to Innovation: James’ Story

James had been coaching for over a decade but felt like he was running on autopilot. Stuck in a cycle of traditional drills, he noticed his players weren’t improving as much as he had hoped. After joining the Academy, James embraced the Constraints-Led Approach (CLA) and started designing sessions that encouraged problem-solving rather than rote repetition.

The Results: His players became more adaptable, making better decisions under pressure, and James found a renewed passion for coaching. “I finally feel like I’m coaching, not just instructing,” he shared.

2. Building Confidence and Player Autonomy: Sarah’s Journey

Sarah always believed in the importance of technical development, but she saw many of her players struggle with confidence in matches. After integrating My Player Review into her coaching, she started focusing on self-reflection and player-led learning.

The Results: Players began analyzing their own performances, setting goals, and taking more ownership of their development. “The shift was incredible. My players no longer look to me for every answer—they’re figuring things out on their own,” Sarah said.

3. A Thriving Coaching Business: Mark’s Breakthrough

Mark was a skilled coach but struggled to attract and retain players. He knew he needed to differentiate himself but wasn’t sure how. Through the Academy, he learned how to position himself as a modern coach, leveraging social proof, content creation, and structured programming to add value beyond just lessons.

The Results: His client base grew, his players became more engaged, and he even launched a small group training program that generated more revenue without adding extra hours on court. “I’m finally running my coaching business on my terms,” Mark said.

Your Turn: Join the Movement

These success stories are just a glimpse of what’s possible when you embrace modern coaching strategies. If you’re ready to take your coaching to the next level, now is the time to act.

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        About the Author

        Written by Steve Whelan

        Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

        Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

        He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

        👉 Learn more about Steve’s coaching journey and philosophy here:
        About / My Journey

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