My Reflections: Coaching: More Than a Happy Meal

Blog banner featuring Tennis Coach Educator Steve Whelan, titled 'My Coaching Reflections', for a series on MyTennisCoaching.com.
Traditional tennis coaching, like a McDonald’s Happy Meal, may initially seem appealing with structured instruction and quick progressions. However, it's like junk food, offering temporary satisfaction but lacking long-term value. This approach leads to poor adaptability and decision-making. Instead, coaching should prioritize adaptability, decision-making, and skill transfer for meaningful player development and success.

Coaching in tennis, much like a McDonald’s Happy Meal, can appear bright, attractive, and value for money. Traditional coaching methods offer structured instruction, explicit techniques, and quick progressions for players, which may seem appealing to both players and parents alike. However, upon closer inspection, traditional coaching can be likened to junk food – providing temporary satisfaction but lacking in long-term value.

Traditional tennis coaching relies heavily on high repetition and explicit instruction, often disconnected from the context of the game. This approach can lead to negative effects such as a lack of adaptability, poor decision-making, and limited transfer of skills into actual gameplay. It’s akin to feeding players empty calories – it may seem satisfying in the moment, but it does little to nourish their development.

The problem lies in the prevalence of traditional coaching methods, which have been ingrained in coach education for years. Closed drills, focus on technique first, and repetitive exercises dominate the coaching landscape, despite evidence suggesting that this approach may not be the most effective for skill acquisition.

Understanding how humans learn movement is crucial in coaching, yet traditional methods often overlook this aspect. Isolated drills and high repetition do not align with the way our brains learn best. Moreover, coaching often teaches the game in a manner opposite to how it’s actually played, which defies logic.

It’s time to rethink our approach to coaching and move away from the “junk food” mentality. Instead of quick fixes and easy solutions, we need to adopt a more dynamic approach that prioritizes adaptability, decision-making, and skill transfer. Just as we strive to provide nutritious meals for our bodies, we should strive to provide meaningful learning experiences for our players.

Let’s stop serving our players junk food and instead embrace a coaching approach that nourishes their development and prepares them for success on and off the court. It’s time for a coaching revolution – one that puts player development and holistic growth at the forefront.

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        About the Author

        Written by Steve Whelan

        Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

        Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

        He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

        👉 Learn more about Steve’s coaching journey and philosophy here:
        About / My Journey

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