My Reflections: A non linear coach working in a linear world

Blog banner featuring Tennis Coach Educator Steve Whelan, titled 'My Coaching Reflections', for a series on MyTennisCoaching.com.
Steve discusses their non-linear approach to tennis coaching, which challenges traditional methods and is rooted in psychology and dynamic learning environments. Despite skepticism and resistance, they persist due to the positive impact on players. They critique the dominance of traditional methods and emphasize the need for evolution in coaching approaches for deeper learning and growth.

If you’ve been following my journey through my blog posts on mytenniscoaching.com, you’re aware of the unconventional approach I’ve been embracing over the past five years. It’s a shift away from traditional, linear coaching methods towards a more non-linear and ecological dynamic approach to tennis coaching. And let me tell you, it hasn’t been without its challenges.

At first, when I started implementing this approach, I encountered skepticism and resistance from my peers. They dismissed my methods as merely “playing games” and questioned the efficacy of my coaching style. Comments like “the art of coaching has gone” and “probably don’t even need a coach” were not uncommon. But despite the criticism, I persisted because I had discovered my “why.”

My journey into non-linear coaching has been fueled by a deep dive into human psychology and motor skill development. I’ve learned about the role of perception in skill acquisition and the importance of creating dynamic learning environments. My coaching philosophy is grounded in these principles, and I’ve seen firsthand the positive impact it has on both my players and myself.

Yet, despite the evidence of happier players and a more fulfilling coaching experience, the doubts and criticisms persist. Some still view my approach as nothing more than a gimmick or a deviation from tradition. But why should tradition dictate our coaching methods? Just because something has been done a certain way for decades doesn’t mean it’s the best or only way.

The biggest barrier I’ve encountered in tennis coaching is the adherence to tradition. Methods that have been in place for over 100 years continue to dominate the coaching landscape, despite evidence suggesting alternative approaches may be more effective. But breaking free from tradition requires courage and a willingness to challenge the status quo.

Unfortunately, the pressure for quick results and the fear of stepping outside the comfort zone often inhibit coaches and parents from embracing change. Peer pressure and societal norms perpetuate the cycle of linear coaching, stifling the potential for deeper learning and growth.

Navigating as a non-linear coach in a linear world can be challenging, but I refuse to conform to the status quo. I’ll keep forging ahead, charting my own path and advocating for a more dynamic and player-centered approach to tennis coaching. After all, progress rarely follows a straight line. It’s the twists and turns that lead to true innovation and evolution in the sport.

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        About the Author

        Written by Steve Whelan

        Steve Whelan is a tennis coach, coach educator, and researcher with 24+ years of on-court experience working across grassroots, performance, and coach development environments. His work focuses on how players actually learn, specialising in practice design, skill transfer, and ecological dynamics in tennis.

        Steve has presented at national and international coaching conferences, contributed to coach education programmes, and published work exploring intention, attention, affordances, and representative learning design in tennis. His writing bridges academic research and real-world coaching, helping coaches move beyond drills toward practices that hold up under match pressure.

        He is the founder of My Tennis Coaching and My Tennis Coach Academy, a global learning community for coaches seeking modern, evidence-informed approaches to player development.

        👉 Learn more about Steve’s coaching journey and philosophy here:
        About / My Journey

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